For Coluors, there is no compromise on what’s good for your skin, your health and the planet. That’s why 100% Pure is at the heart of the Coluors brand and its safe, natural, organic, wildcrafted and vegan products.

Ultra-clean formulations

Coluors develops ultra-clean, natural skincare products that are inspired by Scandinavian nature, but everything put into the formulas is meticulously researched. The primary objective is to maximize the benefits of the formulation while focusing on only using 100% safe, effective and healthy raw materials.

Coluors brings an awareness of toxic and otherwise dubious ingredients to a new, no-compromise level. Looking for highly effective, yet clean skin care products might look easy but digging deeper into ingredient lists often reveals many suspicious and even damaging chemicals like harsh, sensitizing preservatives, sulphates and alcohols.

These can have been added for a variety of reasons, like keeping manufacturing costs down or extending shelf-life unnaturally. Rest assured, Coluors never creates formulas to save on production or storage — the focus is always on safely delivering the maximum benefits to your skin.

100% approved ingredients

Before Coluors starts the process of finding a new formula’s specific features and benefits, all formulations must meet the following requirements:

100% blacklisted ingredients

100% Pure means not just what you put in but also what you take out. That’s why Coluors also has an extensive Ingredients Blacklist as a reference for healthy and non-toxic skincare.

Learn more by reading the Blacklist

100% natural and vegan. Organic and wildcrafted whenever possible.

Coluors products use 100% natural and vegan ingredients with no artificial components. And wherever possible, Coluors strongly prefers organic and wildcrafted ingredients. Even though wildcrafted ingredients are not labeled as organic — they can’t be, because they are not farmed — they are even more natural because of their native existence.

For skincare products, it only takes 10–20% organic-certified ingredients to get the organic ECOCERT label, with the exact percentage depending on product type. But Coluors delivers a range where the vast majority of each product is organic.

For your convenience, all organic and wildcrafted ingredients can be identified by the asterisk symbol on the back of all product packaging.

Read more

Coluors is a 100% natural brand

NATRUE, an international association who certify natural and organic cosmetics worldwide, defines the requirements products need to meet to be labeled 'natural'. Natural ingredients are classified in 3 ways:

1. Natural ingredients are ingredients where only physical processes or fermentation have been applied.

2. Naturally derived ingredients are the result of chemical processes of natural ingredients.

3. Nature-identical ingredients are reproduced in the laboratory but exist in nature.

Coluors only uses ingredients that comply to these standards — predominantly natural and naturally derived ingredients — and 100% of the ingredients are natural.

Coluors natural preservative system is based on Dehydroacetic Acid, which is NATRUE-certified plus Soil Association-approved as well as ECOCERT- and COSMOS-compliant. Dehydroacetic Acid is found in the flowers of the solandra species.

100% Pure fragrance

Coluors always stays close to its natural roots, never adding unnecessary and artificial fragrance to its products.

Each hydrating product formulation is perfume-free with just a subtle hint of the natural extracts that it is built upon. Nothing more, nothing less.

Some of the cleanser, rinse-off products for hand and body are lightly scented to refresh and re-energize your body and senses throughout the day. But, challenging the use of synthetic perfumes made in labs, these scents are based on 100% natural essential oils.

Learn more about Coluors at Minimalist